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Black technology behind the innovation, to start from the user needs
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Edit：管理员 Browse：359 Date：2016-03-04
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The growth rate of domestic smart phone manufacturers, in 2016 the Mobile World Congress (MWC 2016) able to showcase, Huawei, ZTE, oppo, and domestic smart phone manufacturers, with new technologies and products to Barcelona. OPPO has become a dark horse with black technology become the focus of attention. On February 23, Barcelona, Spain, in 2016 the World Mobile Congress release site, Wu Qiang, vice president of oppo in front of hundreds of people in the industry and the media, only ten minutes and eight seconds will be full of a 2500mah cell phone battery. The independently developed by the OPPO VOOC super flash charging technology attracted a marvel. At the same time, OPPO released SmartSensor chip image stabilization technology, but also to the industry has left a deep impression.
Oppo super flash charge within 15 minutes will be a battery capacity of 2500 Ma phone with, in their own micro Bo, Wu Qiang proudly wrote, "from the establishment of the first day, oppo in the fierce competition in the industry, so we must be limited resources to focus, put in place to users the most valuable, we do not want to creativity and innovation." In his view, OPPO best, that is really going to insight into the needs of users, and by means of innovation to meet the demand. Both the past and the future are so.
Attention needs wisdom
From the beginning of August 2011, sales of the first OPPO intelligent mobile phone, "do people feel amazing products" has been the target of OPPO. For OPPO, the core to address the needs of users, is better than simple heap allocation or Bo gimmick more meaningful things." But this does not mean that OPPO is not concerned with core and innovative technology to win fans.
The 2015 launch of R7 R7, Plus and R7s of the three explosion models models, through the positioning of products and the difference of appearance design, exquisite quality of the OPPO changed the number of users for the domestic mobile phone impression. R7 series from June 2015 in succession since listing, sales volume is close to 15 million units; zaino according to data, the year 2015, 2000 - 2499 and 2500 - 2999 price segment, oppo's market share are first.
In the high-tech field, people tend to expect a major product, but it is easy to overlook the investment efforts and continue to accumulate in R & D and innovation. As 2016 begins, the intelligent mobile phone era reached a turning point. About 2 billion people worldwide have intelligent mobile phone, intelligent mobile phone revolution will no doubt with the increase in the number of users and continue.
Needless to say, compared to the first echelon of the mobile phone industry, OPPO still has very large development space. It is precisely because of this, in the technology innovation to improve the user experience based on OPPO to develop a more realistic plan.
In the oppo Chenming Yong, CEO of the view, "doing business the most important is for users to gain insight into the unmet needs, and innovative means to achieve it, or even possible, to create the brand as a benchmark, holds a leading position in the industry."
Appears in the oppo's founding team, do a good job in business, make product is perfectly justified, does not seem to what deserves special took out, and independent research and development of "interesting" is not only to wow the world "(to amaze the world), is in order to focus their gaze on the core needs of younger users.
Today, hundreds of millions of consumers are in the use of mobile phone camera recorded life, emotional expression, share happiness, with the development of mobile Internet, cell phone camera this function will become increasingly important just to be, to use mobile phones to take pictures and in the social media share has become a way of life for young users. Based on this, OPPO imaging technology as the basic communication functions after the second major focus of research and development.
Prior to this, oppo launched their original engine PureImage 2.0 + camera platform, the phone still images in a number of the first, including the first 206 degree electric rotating camera and "extreme beauty" function and so on.
And the OPPO on display in the 2016 MWC new SmartSensor image chip anti shake technology, only two pieces of paper thickness, is the first chip anti shake technology in the mobile phone industry, but also the world's smallest anti shake technology.
According to the OPPO Da Vinci laboratory person in charge Lu Jianqiang introduction, this technology will shake the precision from the transmission of the 3-5 micro lens to 0.3 microns, and to achieve the three dimensions of jitter compensation. More concretely, first appeared as a global pixel level image stabilization technology, when the smartsensor is applied to production on the phone, every mobile phone can become portable portable SLR, each ordinary consumers will be able to readily take out more clarity, more bright good photos.
It is understood that the Da Vinci laboratory is a pre OPPO R & D department, the main work is to explore, research and development in the next 3-5 years may be equipped with the application of the front end of the phone technology. And, OPPO Da Vinci laboratory does not limit the direction of research and development.
"Innovation to everything from the needs of the user, if the user really needs a certain technology, we will certainly do after the assessment," said Lu Jianqiang.
Innovative to meet user needs
On 18 January 2016, trendforce released the report, 2015 global smartphone shipments 12.927 billion, annual growth of 10.3%, the 539 million from Chinese manufacturers, 42% of total global, reached record high, growth rate is also higher than the global average, and occupy the top ten manufacturers in seven seats.
And in the 2015 year of the global smart phone manufacturers announced TrendForce, OPPO to 3.8% of the market share for the first time finalists TOP10. In 2015, OPPO
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